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Our Story

As you may have guessed, this is a picture of me and my wonderful family (a.k.a. the inspiration behind Koita).  I would like to think I am a cool dad (my 3 kids and my wife might say otherwise!) and I started this company because of my passion for healthy living, giving back to the community and, of course, my children Serena, Danyal and Sophia.  So here’s my story…

Each summer, my family and I would travel to my hometown in Chicago; primarily so the kids could spend time with their grandparents!  Every return trip had at least 1 suitcase full of organic foods for the kids; since these were not yet readily available in the Middle East. I started Koita in 2013 with the ultimate goal of bringing great premium and organic foods to the everyday consumer in the region (and also to reduce my baggage allowance requirement!)

Now that you know the reason Koita was created,  here’s the story about our journey around the world to bring the cleanest, delicious and nutritious organic milk to your doorstep…

01

WE LISTENED TO YOU!

Koita spent over 2 years ‘listening’ to hundreds of parents around the Middle East on their desire to buy a ‘clean milk’ solution.  We used focus groups in every GCC country, online social media and other innovative polling techniques to build a customer driven product that answered rising consumer demand.  This is what consumers told us they wanted in their organic milk, so we delivered (pun intended):
  • Produced with no toxic pesticides, no artificial hormones and no antibiotics
  • Healthy yet long-lasting, to prevent spoilage in hot environments
  • Clean, creamy and fresh taste
  • Rigid certification/production regulations with fair treatment of cows
  • Variety of products and sizes
  • Eco-friendly packaging
02

WE SEARCHED FOR YOU!

After listening to what our customers wanted in organic milk,  Koita visited dozens of countries in search of the best milk from the best cows on the best farms; without compromise. We investigated each farm to observe how cows were treated, analyze environmental impacts of farm operations & transportation to Dubai and investigate organic certification regulations. Of course, we also had to do lots of taste testing to find the best taste profile!
03

WE PRODUCED THE CLEANEST, NUTRITIOUS & DELICIOUS MILK FOR YOU!

Finally, we found the best milk from renowned dairy farms in Italy! Koita Organic Certified Milk comes from ‘happy grass fed cows’ and is packaged in  TetraPak paper (not plastic!), making it good for the environment as well as your family. With added Halal Certified Vitamin A & D3, Koita milk boasts a ton of goodness.  Finally, we donate a portion of our annual profits to accredited charities in the region.  To learn more about our Corporate Social Responsibility click here: Giving Back

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Koita is a Member of the UNGC; the largest corporate sustainability initiative in the world. The mission of UNGC is to encourage companies to align strategies and procedures with universally recognized principles on human rights, labor, anti-corruption and environment. Members take a pledge to uphold these principles through practice, operations and spreading awareness.

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Koita is a Member of the Organic Trade Association (OTA) based in Washington DC. The OTA is a non-profit which promotes and protects organic trade to benefit the environment, farmers, the public, and the economy.

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Koita is a Member of the Entrepreneurs’ Organization (EO), a dynamic, global network of more than 11,000 business owners around the world. EO member companies collectively have over $536 Billion USD in annual revenues and employ over 2.4 million individuals across 48 countries.

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