About Us - Koita
About Us
Mustafa Y. Koita, Founder & CEO

Mustafa Y. Koita, Founder & CEO

Koita was founded by Mustafa Y. Koita, an experienced and successful American businessman who has resided in Dubai for almost a decade. Mustafa previously held executive leadership roles at companies such as, but not limited to Boeing Defense Systems, L-1 Identity Solutions, and US Robotics. He has also successfully invested in a number of companies within the international FMCG & Telecoms space. Mustafa is also a member of the Entrepreneur’s Organization (EO) Dubai Chapter.

On a personal level, Mustafa and his family have always been very health conscious and passionate about premium and organic foods. This became especially important when their eldest daughter was born in 2006. Notably, over the last decade, Mustafa and his family would travel each summer from Dubai to their hometown in Chicago; primarily so their kids could spend time with their grandparents! Every trip Mustafa would take 1 bag of clothes for himself, but return back to Dubai with 2 bags. The other bag was always filled with Premium and Organic foods for their children; which were not readily available in the Middle East.

It’s this situation which inspired Mustafa to launch Koita; with the ultimate goal of bringing great premium and organic foods to the everyday consumer in the Middle East and Africa (and thus reducing his yearly baggage allowance requirement!)

Government & Industry Association

In addition, Koita has been actively involved with governments and industry via select business associations. Some of these are, but not limited to:

American Business Council

The American Business Council of Dubai (ABC) functions under the auspices of Dubai Chamber of Commerce and Industry and functions as the Dubai Chapter of the US Chamber of Commerce. The ABC represents U.S. business interests in Dubai and the Northern Emirates, while maintaining strong ties with the leadership of the communities in which our members live and work. The Council is responsible for the strategic vision of the organization and for assuring strong alliances with U.S. and UAE government officials, giving greater voice to the membership at-large.

Organic Trade Association

The Organic Trade Association (OTA) is an association for the organic industry in North America. OTA’s mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy. OTA envisions organic products becoming a significant part of everyday life, enhancing people’s lives and the environment. OTA represents businesses across the organic supply chain and addresses all things organic, including food, fiber/textiles, personal care products, and new sectors as they develop. The Organic Trade Association (OTA) was established in 1985 in the United States and Canada. Since its inception, the association has been a key player in shaping both the federal government regulatory and market environment for organic products.

Entrepreneur's Association

For entrepreneurs only – is a dynamic, global network of more than 10,000 business owners in 48 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life. The UAE chapter of EO founded in 1997 has become a vibrant and prominent community of business entrepreneurs that drives billions of dollars in business in the UAE. These business leaders gather on a regular basis and have made a considerable commitment to participate in the information exchange provided by EO.

Social Responsibility

At Koita, we are passionate about our ‘Eat Good, Feel Good and Do Good’ philosophy. Notably Koita donates 5% of yearly net profits to local charities in the region. We’ve partnered with some great organizations, and feel free to learn more about them here:

Disabled Childrens Association

Disabled Childrens Association’s mission is the rehabilitation of disabled children to enable them to be self independent and contribute to the establishment of public awareness on issues of disability. The Vision of DCA is to become a national pioneer philanthropic association that deals with issues of disabiliy in a comprehensive and scientific approach, the fruits of which will be gained by the whole society.

Adopt-a-Camp Foundation

The Adopt-a-Camp Foundation (AAC) is an internationally recognized and registered foundation created to meaningfully improve the lives of the men who build the beautiful cities we live in and through them, to reach out and aid the diverse communities from which they come. Adopt-a-Camp has been working with labourers in labour camps for 10 years and currently has 53 camps and 57,400+ men under its wing.