Mustafa Y. Koita, Founder & CEO
Koita was founded by Mustafa Y. Koita, an experienced and successful American businessman who has resided in Dubai for almost a decade. Mustafa previously held executive leadership roles at companies such as, but not limited to Boeing Defense Systems, L-1 Identity Solutions and US Robotics. He has also successfully invested in a number of companies within the international FMCG & Telecoms space.
On a personal level, Mustafa and his family have always been very health conscious and passionate about premium and organic foods. This became especially important when their eldest daughter was born in 2006. Notably, over the last decade, Mustafa and his family would travel each summer from Dubai to their hometown in Chicago; primarily so their kids could spend time with their grandparents! Every trip Mustafa would take 1 bag of clothes for himself, but return back to Dubai with 2 bags. The other bag was always filled with Premium and Organic foods for their children; which were not readily available in the Middle East.
It’s this situation which inspired Mustafa to launch Koita; with the ultimate goal of bringing great premium and organic foods to the everyday consumer in the Middle East and Africa (and thus reducing his yearly baggage allowance requirement!)
In addition, Koita has been actively involved with governments and industry via select business associations. Some of these are, but not limited to:
The American Business Council of Dubai (ABC) functions under the auspices of Dubai Chamber of Commerce and Industry and functions as the Dubai Chapter of the US Chamber of Commerce. The ABC represents U.S. business interests in Dubai and the Northern Emirates, while maintaining strong ties with the leadership of the communities in which our members live and work. The Council is responsible for the strategic vision of the organization and for assuring strong alliances with U.S. and UAE government officials, giving greater voice to the membership at-large.
The Organic Trade Association (OTA) is an association for the organic industry in North America. OTA’s mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy. OTA envisions organic products becoming a significant part of everyday life, enhancing people’s lives and the environment. OTA represents businesses across the organic supply chain and addresses all things organic, including food, fiber/textiles, personal care products, and new sectors as they develop. The Organic Trade Association (OTA) was established in 1985 in the United States and Canada. Since its inception, the association has been a key player in shaping both the federal government regulatory and market environment for organic products.
At Koita, we believe in Karma, knowing that doing good in the community goes a long way. 5% of all annual profits of our company go towards well-deserving charities in the UAE and the region.